Recently witnessing the sale of Deepawali Crackers in the market and surprisingly the MRP of all the items were hiked to not less than 70%-80% and in some case upto 90% of the actual cost of the product by manufacturers. You might be in your high spirits when the retailer has offered you a discount of 20%-30% on the MRP. Beware consumers he is still not in loss and he has snatched a big chunk of money from your pocket and you have paid much more than the actual cost of the product. Leave Crackers, you all have witnessed number of gift shops offerings huge discounts. If you take the other side of the coin, it implies that they are earning that much %age more and the actual cost of product is far less than offered. You might be feeling very glad in watching some interesting advertisements repeatedly on your TV set and on the road side hoardings. Ever thought how much money would be these channels are charging from these brands and from where the money goes. It surely goes from our pocket...